Refresh and the FFP at SXSW
“It’s important to highlight these stories and experiences from women in farming, and connect them with technology like robotics.” Mulkern said. Her time as a Microsoft employee in the ‘90s made her realize how few women were able to find the professional support or resources to succeed, “but we have to demand that data” because there’s still so much that hasn’t changed.”
As part of the Refresh Food + Tech Working Group, we were invited to be a part of Google’s day of food activations, discussions, and cooking demonstrations at SXSW. Our panel of women farmers, journalists, and filmmakers explored how women in the food system are leading the way in tech contributions but are underfunded and written off.
We were also pleased to debut an updated Women’s Work film trailer featuring some footage that we shot with a 10th generation farmer in Pennsylvania.
Press following the event: Google Fiber's SXSW Panel: How Women Fit Into Agriculture and Tech
Panel: Telling a Different Story: Women, Tech, Farming, and Food
From farm to plate, female farmers, foodies, and entrepreneurs are leading efforts to change and improve the way we grow, distribute, and cook our food. Yet, women’s contributions have often been written out of the history of agriculture and food. Often written off by venture capitalists, female founders are solving some of the most intractable problems in the nation’s food system—and doing it with only about 2% of venture capital investment.
Join us for a conversation with the women who are using digital storytelling, data analysis, and social media to tell a more holistic, inclusive story about the past, present, and future of food.